"Experiences, Not Messages"

 

Mark is a growth-minded brand and agency leader with 20+ years of success strategizing and creating award-winning multichannel B2C, B2B, and B2B2C programs for Fortune 500 brands. He's also the author of "Amazin'!" an 18-episode TV series and its corresponding book,"How the Worst Was Won," a 5-star rated,  Amazon "#1 New Release - https://shorturl.at/gLpdg. 

 

He brings a proven track record of dramatically increasing brand awareness, engagement, and revenue (multiple times scaling to acquisition) through multichannel “experiences, not messages,” winning 100+ Marketing & Creative awards across ACE, Ad-Tech, Adweek, American Business, Addy, Cannes, Clio, Echo, Effie, Forrester, IAB MIXX, One Show Interactive, Webby, and more.

 

His rare blend of strategic and creative chops driven by professional backgrounds in digital, film, television, video, radio and print combine for more sensory, humanized, and breakthrough marketing/creative experiences (including many digital “firsts”) that consistently drive superior results.

 

With his energizing entrepreneurial style, Mark inspires by example, never settling for mediocre to achieve visionary goals and executions. He scales high-performing marketing and creative departments of all sizes, most notably as Chief Creative of Global Innovation (Digitas/Modem Media), Chief Marketing & Creative (Care.com/LifeCare an IAC company,) Owner & Chief Marketing & Creative (Spitfire Interactive,) Chief Creative Officer (teamDigital,) and Senior Vice President, Marketing (American Dream.)

 

Mark is also a multichannel content creator, highlighted by creating/producing "The Boys In The Hall," a #1 rated Fox Sports TV show starring Tom Brokaw.

 

Additionally, Mark has innovated countless gamified, multichannel brand campaigns and all styles of original videos – leading ideation, direction, scripting, casting, editing, sound design, and even performing as voice over talent.

 

A lover of sports, music, and well-directed films, Mark lives in CT with his wife and two kids.